What trends will shape the media and communications industry in the new year? In recent weeks, countless trend reports and outlooks for 2023 have been published. An ideal time to take a closer look and compare: What are the trends that are emerging for the new year — and where are we mainly dealing with hypes and good marketing-speak? For this purpose, I analysed and compared more than 20 annual outlooks and trend reports in the last weeks of the year to derive 8 “meta-trends”.

What will the new year be bringing us? In recent weeks, countless trend reports and outlooks for 2022 have been published. An ideal time to take a closer look and compare: What are the trends that are emerging for the new year — and where are we mainly dealing with hypes and good marketing-speak? — For this purpose, I analysed and compared around 20 annual outlooks and trend reports in the last weeks of the year to derive 8 “meta-trends”.

In times of climate crisis and the pandemic, many companies have had to realise a fancy product and an embellished marketing story are no longer the easy way to attract customers. Today more than ever, organisations are required to legitimise themselves and their actions in society. Especially in a world…

More and more with fewer resources. Most editorial units nowadays have only a fraction of the staff and resources that used to be available. At the same time, new platforms and technologies demand new formats and content. Renunciation and prioritisation are the magic words to escape this vicious circle. …

We all talk about agility. But how does a self-organised team perform in the rigid and hierarchical media environment? A practical example provides some insights. — A few days ago, Neue Narrative broke the magic barrier of the first 10,000 subscribers. The team behind the young business magazine started with the mission of telling stories from a new, ego-free working world. These stories are meant to invite people to get involved, to follow suit and to…

If you want to be successful in the media industry, you cannot avoid the connection between journalism, technology, business and usage analysis. Nevertheless, integrated product management still has a hard time in many editorial offices. A search for possible reasons — and 3 tips on how product thinking can yet be successfully established in your own organisation. — Looking back, 2020 will go down in history as the year of the digital revolution. This includes the increasing speed at which the previous business model of mass media — selling reach for advertising — is vanishing into thin air. …

Companies around the world are telling their employees to work from home amid the coronavirus outbreak. How can I work at home in a concentrated manner, exchange with other team members and what can I do to combat loneliness? Here is a list of tips and tools for effective collaboration, which I am constantly expanding. — Almost one in four employed persons in Switzerland works at least occasionally in a home office. In Germany in 2018, four out of ten companies offered their employees the opportunity to work from home. …

Deep fakes attract a lot of attention in those days. Depending on the interpretation and technological understanding, we are on the verge of losing a lot of control over our face and our voice, or we are facing the next logical step after the possibilities of changing static images using…

“Public Service Media have to become as good at listening as they are at broadcasting.” — Jay Rosen This is what journalism professor Jay Rosen said when I visited him a few days ago at New York University. …