How the BBC is redefining public value
5 min readOct 7, 2021
In times of climate crisis and the pandemic, many companies have had to realise a fancy product and an embellished marketing story are no longer the easy way to attract customers.
Today more than ever, organisations are required to legitimise themselves and their actions in society. Especially in a world that is characterised by oversupply, transparency and changing demands by growing generations.