Less is more: Why the biggest innovation in media is called prioritising

More and more with fewer resources. Most editorial units nowadays have only a fraction of the staff and resources that used to be available. At the same time, new platforms and technologies demand new formats and content. Renunciation and prioritisation are the magic words to escape this vicious circle. But this is often easier said than done.

Therefore, here are some strategies on how to say no anyway — and how this endeavour does not only end in absurd and incomprehensible cost-cutting measures.

Why we don’t like renouncing

At least since the last few months, we (read: in the privileged Western world) have experienced for ourselves what conscious renunciation feels like: for many, it was a mixture of loss, missing, and relief.

Relief because values suddenly shifted. In private, this was perhaps achieved by renouncing the constant comparison with others. This (forced) renunciation can also be transferred to the business environment: those who constantly “only” jump after the market environment quickly lose sight of the essentials.

Our primal striving for security and control is at the root of this. The more uncertain the future, the more we try to plan it. In concrete terms, we want to derive our own…