Summary of journalism and media development in 2022: These 8 trends will become important

What will the new year be bringing us? In recent weeks, countless trend reports and outlooks for 2022 have been published. An ideal time to take a closer look and compare: What are the trends that are emerging for the new year — and where are we mainly dealing with hypes and good marketing-speak?

Which trends will be relevant for journalism and media houses in 2022? Strategy consultant Konrad Weber has analysed over 20 trend reports and summarised them in 8 meta-trends. (Photo: Adrian Graf)

Trend 1: Hybrid culture — both/and becomes a constant companion.

Why is this becoming important?

  • the journalistic offer: the transition from analogue to digital.
  • collaboration: the transition from traditional on-site collaboration to a hybrid new-work approach.
  • the structures and processes: the transition from a hierarchically organised company to an organisation guided by ownership, self-efficacy and clear roles.

Sources on this trend

Trend 2: Unbundling — the paywall is not the (only) solution

Why is this becoming important?

Sources on this trend

Trend 3: Curation — less is more

Why is this becoming important?

Sources on this trend

Trend 4: Leadership — with empathy you get further

Why is this becoming important?

Sources on this trend

Trend 5: Impact — Outcome was yesterday, now it’s all about the long-term impact

Why is this becoming important?

Sources on this trend

Trend 6: Diversity — more than just a gender asterisk

Why is this becoming important?

Sources on this trend

Trend 7: Product development — the new backbone of journalism

Why is this becoming important?

Sources on this trend

Trend 8: Metaverse — still a hype in 2022

Why is this becoming important?

Sources on this trend

Overview of the Trend Reports for 2022

Questions? Further tips?

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